Designing intuitive solutions for complex problems.

Leading the design vision for AI integration across Asana's platform, establishing foundational patterns that make artificial intelligence feel natural and intuitive for millions of users.

Driving strategy and execution for AI Studio, transforming complex organizational workflows into seamless automated experiences through extensive cross-functional collaboration.

Spearheaded the design and strategy for Gantt charts, marking Asana's first major view launch in 5 years and setting new standards for project visualization.

Pioneered proactive AI experiences including intelligent project summarization and predictive suggestions, fundamentally reimagining how teams interact with their work.

Collaborating with C-level leadership to shape the future of work, presenting our AI vision at the inaugural Work Innovation Summit across global markets.

Designed Asana's AWS Q integration featured in AWS CEO's keynote, showcasing our commitment to enterprise-grade AI solutions.

Reimagined Twitter's advertising formats to create meaningful value for businesses while preserving and enhancing the core user experience.

Led the design of Dynamic Product Ads and Interactive Text experiences, increasing advertiser engagement by 40% through innovative, contextually relevant solutions.

Shaped strategic initiatives including Video monetization and Creator-Advertiser marketplace through high-fidelity prototypes and data-driven iteration.

Established frameworks for tackling ambiguous customer problems by defining clear scope and building cross-functional alignment.

Quickly understand client problems, identify user needs, and define product flows and strategy in complex problem spaces like healthcare technology and financial tools.

Build and present interactive prototypes in Figma to pitch and explain concepts to clients and internal stakeholders.

Define and implement cohesive design systems across mobile and web.

Mentor and coach designers to help grow their design skills and navigate their careers.

Transformed the platform's visual identity through a comprehensive design system that unified the experience across all touchpoints.

Cultivated partnerships with industry leaders including Google, Microsoft, and Amazon to elevate brand storytelling.

Established clear brand voice and visual guidelines that resonated with our technical audience while maintaining accessibility.

Pioneered design patterns for early NFT marketplace, achieving 40K+ users and 40% weekly retention through intuitive mobile experiences.

Created cohesive brand identity system that effectively communicated complex blockchain concepts to mainstream audiences.

Drove user engagement through thoughtful UI design, resulting in $1.15 ARPU within first quarter.

Crafted unified visual narrative across business units to communicate GE's impact on industrial transformation.

Developed scalable design systems for marketing communications and executive presentations.

Established guidelines for integrated illustration and photography usage across platforms.

Led 30-person creative team while managing comprehensive rebrand including website redesign and content strategy.

Directed design for major community initiatives including Aruna Run series, driving significant engagement and social impact.

Established consistent brand voice across digital and print touchpoints including annual reports and marketing materials.