Asana

AI Studio

Designing for industry-leading AI-powered automation, powered by Asana's "Work Graph"

Asana AI Studio Interface

"Previously, it took two weeks to review a request and gather the information we needed to proceed. Now we can eliminate time spent on manual back and forth because Asana AI Studio identifies and captures the information we need right off the bat.”

—Belinda Hardman, Director of Program Management, Morningstar

Read the blog post
The Challenge

Making AI feel natural in enterprise workflows

Integrating AI into an established enterprise platform required careful consideration of existing workflows, user trust, and system complexity. The challenge was to make AI feel like a natural extension of work rather than a bolted-on feature.

User Research Process
Discovery

Enterprise User Research

Conducted extensive research with enterprise teams to understand AI integration points and user concerns.

Design Evolution
Design Evolution

Iterative Prototyping

Developed and tested multiple AI interaction models to find the right balance of power and simplicity.

Key Features

Intelligent work automation

The final implementation focused on three core areas: Natural Language Task Creation, Intelligent Project Templates, and Predictive Work Insights.

Impact

Transforming work management

AI Studio has fundamentally changed how teams interact with Asana, leading to significant improvements in productivity and adoption.

Time Saved

41%

Reduced time to decision

Product Support QA

52%

Reduction in time to closure

Faster from start to launch

69%

Reduction in time to launch a large-scale physical advertisement

GORRELLDESIGN.2025 // SAN FRANCISCO.CA