Timeline
6 months
From initial vision to Work Innovation Summit launch
Impact
Company-wide
Establishing foundational AI patterns across Asana
The Challenge
Creating a vision for AI in the future of work
With the rapid advancement of AI technologies, Asana needed to define how artificial intelligence would transform work management and team collaboration. This required not just technical innovation, but a clear vision that would resonate with teams, leadership, and investors.
Phase 1
Vision Sprint
Led a two-week design sprint with R&D to imagine AI's potential impact on work management.
Phase 2
Work Innovation Summit
Transformed our vision into a compelling narrative for executives and investors.
Impact
Setting the foundation for AI at Asana
The vision work led to several key outcomes:
Product Impact
AI Studio Launch
Established core design patterns for AI features across the platform
Business Impact
Strategic Alignment
Unified company vision around AI's role in the future of work
