Selected to join a small team of founding designers in our new AI org to establish new patterns and best practices for artificial intelligence in task and project management.

Led design and product strategy for Gantt charts, the first new major view launch at Asana in 5 years

Worked directly with C-level leadership to create a future design vision for Asana and AI at our inaugural Work Innovation Summit, an event held to inspire executive workplace leaders in New York and London about the future of work, now expanding to many more stops throughout North America in 2024.

Designer on the Ad Formats team, working to create real value for our small, medium, and large business advertisers advertisers while prioritizing our consumer experience.

Frequently navigating ambiguous projects and tackling abstract customer problems by defining scope, creating alignment with cross-functional partners, and iterating on solutions based on data and research feedback. This often involves lots of iteration and creating high-fidelity interactive prototypes for testing.

Collaborates daily with product management and engineering leaders to influence our product roadmap and create realistic plans for implementation.

Part of regularly creating vision work to push the boundaries for what Twitter is capable of, including projects like rethinking our Video strategy, monetizing Spaces, creating a marketplace to connect Creators and Advertisers, and launching new Ad Formats such as Interative Text and Dynamic Product Ads.

Mentoring designers as they navigate their careers, giving advice on how to interview, and providing design challenges and exercises for them to grow.

Quickly understand client problems, identify user needs and personas, and define product flows and strategy in complex problem spaces like healthcare video visit technology and financial investment tools.

Build and present interactive prototypes in Figma to pitch and explain ideas to clients and internal stakeholders.

Define and implement cohesive design systems across mobile and web

Mentor and coach junior designers to help grow in their design skills and navigate their careers

Rare Bits worked on creating an NFT marketplace before it was cool. We worked in an environment that required pioneering new patterns and pitching ideas that weren't yet familiar to mainstream audiences.

Collaborated with our UX designer, engineers, and Product Manager on our native Android & iOS apps to ideate on product features, create wireframes, screen flows, and prototypes, and turn them into clean, understandable, and usable final UI designs that helped gain 40K+ users, 40%+ weekly user return rate, ~$1.15 ARPU, ~$14 ARPPU in a few short months.

Created our new logo and identity system, and used them to create marketing and sales collateral, email designs, web advertisements, presentations, and banners for conference activations.

Led all branding and visual storytelling efforts of the company, and created comprehensive brand guide, illustration system, and product design sytem to help grow our userbase from 180,000 to +1,000,000.

Collaborated with major players in the IoT space like Google, Microsoft, Amazon, Arduino, and Raspberry Pi.

Drove conversations to clarify our company’s purpose, audience, and tone of voice.